CASE STUDIES
Chief
CREATIVE DIRECTION | PRODUCT STRATEGY | PRODUCT DESIGN | APP DESIGN
Led product strategy and experience design for Chief’s member platform, transforming a fragmented Slack-based experience into a scalable ecosystem supporting messaging, community, events, hiring, and member engagement for 20,000+ leaders.
Coterie
CREATIVE DIRECTION | PRODUCT STRATEGY | PRODUCT DESIGN | APP DESIGN
Led the product vision and experience strategy for Coterie’s subscription ecosystem, transforming a service-dependent operational model into a scalable self-service platform that streamlined account management, reduced support reliance, and established the foundation for continued product growth and customer retention.
Kin Euphorics
CREATIVE DIRECTION | PRODUCT DESIGN | WEB DESIGN | BRANDING | COLLATERAL | PACKAGING
Led the evolution of Kin Euphorics from an emerging startup into a category-defining lifestyle brand, establishing the creative vision, digital ecosystem, and scalable brand systems that supported growth across ecommerce, packaging, content, experiential, and product innovation.
Andie Swim
CREATIVE DIRECTION | PRODUCT DESIGN | WEB DESIGN | BRANDING | COLLATERAL | PACKAGING
Led the creation and launch of Andie Swim, defining the brand strategy, identity, ecommerce experience, and creative platform that established the foundation for growth and differentiation across digital and physical touchpoints.
Hiro Diapers
CREATIVE DIRECTION | BRANDING | COLLATERAL | PACKAGING
Led creative direction and brand development for Hiro Diapers, creating a category-defining identity that transformed a complex sustainability innovation into a distinctive, scalable brand platform spanning product, packaging, and marketing.
Faherty
CREATIVE DIRECTION | PRODUCT STRATEGY | PRODUCT DESIGN | WEB DESIGN
Led the redesign of Faherty’s digital flagship, establishing the experience strategy, modular design system, and ecommerce vision that enabled scalable storytelling, improved customer discovery, and significant business growth.