Caley Adams is an Executive Creative Director with 16 years of experience leading brand, product, and digital work for global fashion, luxury, and consumer brands. Her work sits at the intersection of storytelling, product strategy, and digital experience, with a focus on building clear systems, strong teams, and scalable, enduring design.
Caley began her career in the mid-2000s in brand and print design, developing campaigns and brand systems at a time when digital was just beginning to take shape. This early foundation continues to inform her work, shaping how she thinks about clarity, differentiation, and cohesion across every touchpoint.
During this period, she worked with heritage and global brands including:
Activision
Bank of America
Citizens Bank
Fedex
Mini Cooper
Puma
Rue La La
As digital design matured, Caley naturally transitioned into product-focused work, expanding her practice across UX, UI, and front-end systems. She led website, mobile, and platform work that required balancing usability, aesthetics, and business outcomes, developing a holistic understanding of how strong digital experiences are built and sustained.
Working across both UX and UI allowed her to bridge strategy and execution, ensuring that experiences were not only functional but intentional, expressive, and well-crafted.
Clients:
ALDO
Baha Mar
Birchbox
Chanel
Dove
Mac Cosmetics
Ralph Lauren
The Row
As her career progressed, Caley moved into product design leadership roles, guiding multidisciplinary teams across UX, UI, and engineering. She led work from early discovery through launch and scale, translating complex systems into intuitive products while defining product vision and design systems.
Clients:
Allbirds
Barkbox
Jetblue
Otherland
Red Antler
SK-II
Warby Parker
In 2018, Caley founded Wildes District, a New York–based digital design studio focused on launching and scaling e-commerce and consumer brands. As founder and Executive Creative Director, she led creative and product strategy, built and mentored multidisciplinary teams, drove new business and client partnerships, and worked directly with founders on zero-to-one launches, design systems, and market entry.
Client partners included:
Andie Swim
Cadence
Chief
Coterie Diapers
Elix Healing
Hiro Diapers
Kin Euphorics
Margaux
Togethxr (Sue Bird & Megan Rapinoe)
Most recently, Caley served as Executive Creative Director at Verbal + Visual, partnering closely with the CEO while leading designers and cross-functional teams. She oversaw creative strategy and execution, managed senior client relationships, supported new business, and represented the agency through speaking and industry engagement.
Clients:
Andie Swim
Bluemercury
Faherty
Halfdays
Jonathan Adler
Michael Stars
Natural Cycles
Revelry
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