Caley began her career in the mid-2000s in brand and print design, developing campaigns and brand systems at a time when digital was just beginning to take shape. This early foundation continues to inform her work, shaping how she thinks about clarity, differentiation, and cohesion across every touchpoint.

During this period, she worked with heritage and global brands including:

• Activision

• Bank of America

• Citizens Bank

• Fedex

• Mini Cooper

• Puma

• Rue La La

As digital design matured, Caley naturally transitioned into product-focused work, expanding her practice across UX, UI, and front-end systems. She led website, mobile, and platform work that required balancing usability, aesthetics, and business outcomes, developing a holistic understanding of how strong digital experiences are built and sustained.

Working across both UX and UI allowed her to bridge strategy and execution, ensuring that experiences were not only functional but intentional, expressive, and well-crafted.

Clients:

• ALDO

• Baha Mar

• Birchbox

• Chanel

• Dove

• Mac Cosmetics

• Ralph Lauren

• The Row

As her career progressed, Caley moved into product design leadership roles, guiding multidisciplinary teams across UX, UI, and engineering. She led work from early discovery through launch and scale, translating complex systems into intuitive products while defining product vision and design systems.
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Clients:

• Allbirds

• Barkbox

• Google

• Jetblue

• Otherland

• Red Antler

• SK-II

• Warby Parker

In 2018, Caley founded Wildes District, a New York–based digital design studio focused on launching and scaling e-commerce and consumer brands. As founder and Executive Creative Director, she led creative and product strategy, built and mentored multidisciplinary teams, drove new business and client partnerships, and worked directly with founders on zero-to-one launches, design systems, and market entry.
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Client partners included:

• Andie Swim

• Cadence

• Chief

• Coterie Diapers

• Elix Healing

• Hiro Diapers

• Kin Euphorics

• Margaux

• Togethxr (Sue Bird & Megan Rapinoe)

Most recently, Caley served as Executive Creative Director at Verbal + Visual, partnering closely with the CEO while leading designers and cross-functional teams. She oversaw creative strategy and execution, managed senior client relationships, supported new business, and represented the agency through speaking and industry engagement.
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Clients:

• Andie Swim

• Bluemercury

• Faherty

• Halfdays

• Jonathan Adler

• Michael Stars

• Natural Cycles

• Revelry