Caley Adams
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An online experience for a program honoring exceptional talent, innovation & enterprise.



Rolex, the luxury watch maker, was looking for a digital experience for their yearly awards program which honors selected individuals who possess the courage and conviction to take on major challenges. This digital experience needed to showcase the selected pool of finalists as well as the winner. In addition, an archives page needed to be accessible to view winners of all the past years. Finally, a blog page would be the central hub of ongoing information and updates from the finalists and their projects.


A flexible system that could be used each year that features a clean design and branded, premium components. The archives page was modular so new years could be added in seamlessly to the existing page, at the top. The blog page was designed to feel slightly more fun and exploratory, with colorful blocks alternating with image blocks to highlight different blog posts and content. 



Interaction Design

User Experience Design

User Interface Design

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