A concept for a partnership campaign focused around DIY summer entertaining
Paperless Post, the online destination for printed and digital invitations & cards, tasked me with designing a hypothetical digital campaign centered around the central theme of "summer entertaining". The goal was to find unique ways to showcase Paperless Post and their product offerings, and make it feel fun and immersive without feeling overly shopping-heavy.
Inspired by their selection of summer-themed cards and invitations, I came up with the idea to talk about "summer entertaining" from a DIY perspective. For this concept, they'd partner with a popular DIY blogger to create landing pages and unique content for different types of DIY summer parties, and each party type would feature paired cards & invitations that would complement the event well.